While you were reading that sentence, someone visited your site, waited 4.7 seconds for it to load, and clicked back to Google.
They’re now buying from your competitor.
Here’s What’s Actually Happening
Most web agencies build WordPress sites with:
- 47+ plugins “for functionality”
- Bloated page builders like Elementor Pro
- Massive image files (because “high quality”)
- Shared hosting that crashes under pressure
- Zero speed optimization
Result? Your site loads slower than a Windows 95 computer.
Why Custom Code Wins Every Time
When I build your site with pure HTML/CSS/JavaScript:
- Zero bloated plugins
- Hand-optimized every line of code
- Sub-2 second load times guaranteed
- Scales without crashing
- Converts visitors into customers
The Real Cost of Slow Websites
Google’s data shows that when page load time goes from 1 second to 5 seconds, bounce rate increases by 90%. That means 9 out of 10 visitors are leaving your slow site immediately.
If you’re getting 1,000 visitors monthly and only 10% stick around because of speed issues, you’re losing 900 potential customers every single month.
What Fast Websites Actually Do
Fast websites don’t just keep visitors around—they build trust. Studies show users perceive faster sites as more credible, more professional, and more trustworthy.
When your site loads in under 2 seconds, visitors assume your business runs efficiently too. When it takes 6+ seconds, they assume you don’t care about their time.
Ready to stop losing customers to slow load times? Get your free website speed analysis here.
Tomorrow I’ll show you the 30-second test that reveals exactly what’s slowing your site down.
